Amaala

GCAM joined the AMAALA Project in 2018 as the primary cultural advisors, responsible for the development of the Red Sea Contemporary Art Museum, as well as cultural projects such as the Art Spine and Trail, the Underwater Sculpture Museum, Artist’s Village and Biennale Park. The Red Sea Contemporary Art Museum, for which GCAM will oversee programming and acquisitions, is set to be 30,000 square meters. GCAM’s programming has the goal of establishing a year-round cultural destination that has a leading collection of international and Saudi contemporary art, situated alongside a robust biennale and exhibition program that is set to make AMAALA a leading player in global contemporary art.

The AMAALA Project, located in the Prince Mohammed bin Salman Nature Reserve in northwest Saudi Arabia, is set to be one of the premier cultural, luxury, and wellness destinations in the world. Established to be a year-round enterprise, the project encompasses 2,800 km2. The center of this development is Miraya, whose cultural hub will be the Red Sea Contemporary Art Museum. The cultural district of Miraya is set to be 60,000 square meters in total, and the entire development is expected to cost $15 billion USD. The AMAALA Group, controlled by Saudi Arabia’s Public Investment Fund, has also planned an Island Development as well as a wellness retreat dubbed Triple Bay.

The AMAALA Project has a focus on creating a global destination for travelers that accesses Saudi Arabia’s rich archaeological history while maintaining the nature and ecosystem of the Red Sea, which features an extensive coral and marine life base. GCAM’s programming and development both highlights and complements this expansive ecosystem. The project, established in 2018, broke ground in 2019 and is set to be fully complete in 2028.